12-14-2013, 02:41 PM
(12-14-2013, 01:48 PM)pale boy Wrote: I wonder if people found the two-hour length daunting.But it wasn't a two-hour show, so much as it was two episodes back-to-back. If people had watched one hour and then said, that's enough Grimm for one night, the first hour would have been significantly higher, but that wasn't the case. Maybe some people logically came to that conclusion before hand, but I doubt it was that many.
(12-14-2013, 01:48 PM)pale boy Wrote: -- lot of the numbers are down for ratings across multiple channels and shows ... so maybe something was just weird about this Friday.Actually, most of them were around their normal ratings. Shark Tank matched its same ratings from last week, and while most of the other shows were down, they were down slightly (10-15%). The problem is that Grimm went down 25%. That's a really huge percentage drop. Also, most of the CBS shows that were down haven't had a new episode in three weeks, unlike Grimm. A show's ratings in the middle of November may be very different from ratings in the middle of December. However, this is all just cherry picking facts.
(12-14-2013, 01:48 PM)pale boy Wrote: (I don't know if the 2nd Hobbit movie could make that much of an impact, though. Could just as well be the holiday season cutting down on viewers or that the Grimm episodes weren't interesting to people.)I doubt it. The Hobbit made $23 million on Friday ($31 million minus 8 million after excluding the previous day's midnight showing). That translates to about 2.9 million people in the United States seeing The Hobbit sometime on Friday. The difference between a 1.6 and a 1.2 demo rating is about 440,000 people. Now, sure if every Hobbit viewer was a hardcore Grimm fan (and happened to be between the ages of 18-49), that would explain it, but I really doubt that's the case in a country with almost 300 million people. It's easy to find 2.9 million over the span of a entire movie-going day without having them all or even a high percentage be Grimm fans.
I think the real explanation for the drop is that last week had an overinflated rating. Given that many shows were having a mid-season finale that week, many people may thought this was the case for Grimm. However, that wasn't Grimm's mid-season finale.
So, an episode with an inflated rating + a meh episode = an underinflated rating for the actual Grimm season finale a week later. As always, the real test for ratings is the follow up episode. That usually answers the question about whether this data point represents a trend or an anomaly. I really hope it's not a trend.